The Tokyo-born Pecha Kucha phenomenon has the global creative community hooked
Pecha Kucha (ペチャクチャ) is a presentation format in which content can be easily, efficiently and informally presented. Under the format, a presenter shows 20 images for 20 seconds each, for a total time of 6 minutes and 40 seconds. The slides advance automatically to ensure that the presenter stays on-track and cannot overrun.
Devised in 2003 by two Tokyo-based architects, Astrid Klein and Mark Dytham, Pecha Kucha (which is the Japanese word for the sound of conversation) was originally created to allow artists and the creative industries to share their ideas and creations. Famous proponents of the concept include comedians such as Johnny Vegas, actress Joanna Lumley or BBC newscaster Jon Snow and the 20x20 format is beginning to take hold in the business world.
Sébastien Meilleur is a training co-ordinator for Wyeth and he comments that:
"Most people don't have the knowledge to make something more interesting or interactive, so they go with death by PowerPoint," he said.
"The Pecha Kucha format is perfect. It basically tells: 'This is what I do and how I do it, and if you're interested, come and see me.'
"I see it more as an advertisement to your subject. You don't say everything, but just stick to the essentials."
You can find out more or by looking here and there is a great article here!
Pecha Kucha is just one of the conceptual tools that we can use in the architecture of your event.
